El emprendimiento social y las finanzas conductuales en el cantón Cuenca: explorando su impacto en la calidad de vida

Abstract

This study analyzes the influence of social entrepreneurship under the behavioral finance approach on the quality of life of social entrepreneurs in the city of Cuenca. To achieve this aim, a quantitative approach was adopted, focusing on Structural Equation Modeling, which enabled the evaluation of relationships between the variables. The findings confirm that social entrepreneurship promotes improvements in quality of life, while in this context behavioral finance does not significantly moderate this relationship. However, it is recommended that entrepreneurship leaders acquire knowledge on the subject to make more objective and effective decisions. Overall, this study provides guidelines to enhance social entrepreneurship, aiming to achieve a positive social and economic impact within the community. Finally, it is suggested that future research be conducted in broader contexts to contribute to the empirical evidence on the proposed relationships.