Análisis y determinación de los ingresos generados por las tasas de publicidad y propaganda exterior en el cantón Cuenca provenientes de rótulos y vallas como fuentes de financiamiento para la Unidad de Areas Verdes en la Empresa Pública Municipal de Aseo de Cuenca EMAC - EP por el año 2014

Abstract

The Municipal Public Sanitation Company of Cuenca has utilized The Greenbelt Department since 2007. It has the following sources: Fund Maintenance of Green Areas, Advertising fund for Maintenance of Green Areas and Maintenance Shores Tomebamba, but these funds aren't enough for compliance of their activities. This study is oriented to the "Advertising fund for Maintenance of Green Areas", which seeks to increase the collection of this fund. For this we realized field work in the principal streets of Cuenca, in order to have enough customer data to update the database of the Enterprise; and as a result we concluded that the deficit presented can be reduced with the proper organization, updating and monitoring of customers by the Urban Control Department of Cuenca with EMAC-EP. The study contains four chapters where the status of this funding source is analyzed,until reaching the findings, conclusions and recommendations of this subject.