Modelo de negocio para la Cooperativa de Producción Artesanal TEJEMUJERES del cantón Gualaceo

Abstract

The following work reflects the development of a business model using the CANVAS methodology for the Tejemujeres Artisan Production Cooperative in the city of Gualaceo, which has been operating for around 30 years where is recognized for its history of achievement as an association that helps the women from the rural areas that are housewives, single mothers, farmers, and wives of immigrants that with the sum of their efforts, capabilities and dreams they have established a strong artisan corporation as an alternative to obtain income from their homes without disregarding their home activities. The primary purpose of this project is to demonstrate the importance of having a well- defined business model, which serves as a tool that is easy to understand and use, giving the company the ability to direct its administrative, production, and commercial processes in a more organized and effective way. It also allowed for a more realistic approximation, clearly establishing the characteristics of its value proposal and from that, the necessary parameters for its processes, effective resource management, and the most appropriate marketing channels.