Alegoría de la globalización en propuesta mural contemporánea, desde la visión de un estado plurinacional e intercultural vulnerable

Abstract

Globalization is the distinctive phenomenon of the historical times in which we live. The most authentic cultural practices of nations with strong ancestral traditions are particularly affected and even threatened with disappearance, due to their impossibility to compete with the laws of a market that standardizes, unifies, resembles and increasingly deprives the signs of identity. Thus, we proposed to build an allegory of globalization as a contemporary visual proposal for a social awareness of the dangers it represents in a plurinational and intercultural country like Ecuador. The contributed mural work develops a variety of symbols and visual metaphors allusive to the phenomenon, among which stands out the great octopus that represents Globalization, whose tentacles, while interconnecting places, people and cultural practices in the same way that the networks bring us closer even at a distance, squeeze and suffocate them in a clear allusion to the unfair competition that generates an ever widening gap between rich and poor, and that annihilates many of our best traditions. The spectator is thus provoked in search of an aesthetic experience in favor of awareness and the safeguarding of our values, through the practice of a whole culture of resistance in these times.