Exploración de la inmersión del consumo de un servicio de alojamiento, modelo glamping con participación comunitaria en la parroquia Nulti-Cuenca, Ecuador, 2022-2023

Abstract

Hosting services are tailored to meet the diverse needs of consumers, which are based on their personal preferences and criteria. This project focuses on analyzing consumer preferences in relation to accommodation services, especially in the post-COVID-19 context. Guests seek safety, connection with nature and demonstrate greater awareness about environmental care and sustainability. To meet these requirements, the concept of Glamping has been proposed as an ideal option. An analysis of the preferences of this model is carried out in the parish of Nulti-Cuenca, taking advantage of the potential that this community offers. The importance of community participation in the project and the future benefits it can generate is highlighted. The methodological approach used is mixed, combining interviews with the key actors of the parish and surveys of potential consumers of the product. These stages are fundamental to explore consumption preferences and achieve the main objective of study. This intervention project is divided into three main phases. First, the tourist structure of the parish is identified through semi-structured interviews. Then, preferences are analyzed through surveys, which allows to create a management model based on the theory of organizational behavior. Finally, strategies are established to improve these models and a marketing plan aimed at a specific target public is proposed, according to the results obtained. Keywords: implementation, glamping, accommodation, sustainable tourism, Nulti