Propuesta de un modelo de negocio para la empresa Productos Innovadores Cia. Ltda. por el periodo 2017-2018

Abstract

The dizzying rhythm of current's society demands changes, adjustments and especially innovation in all areas, in which humanity works. From an economic view, the business model is recognized as a modern tool that collects and effectively articulates the processes, through which an economic organization, proposes value to a certain number of customers and specifies the aspects that it considers important, to ensure the success and sustainability of the company. Through this study a business model has been made to apply to the company Proalmex, which takes full advantage of its competitive benefits, at the same time optimize its processes, to minimize the impact of the technological and environmental limitations. This business model is also adaptable to similar industries, near the district. The research starts with a complete study of the environment, in which the company develops After this a review of the company's performance is carried out, which includes it's reason for being, problems and advantages, the establishemt of it's value, it's competitors, and the technical analysis of the area. In addition a complete study of all industries of the city of Cuenca has been required, with the purpose of knowing in detail and precision the requirements, to which customers Prolamex's products are directed. At the end a project of a business model is described, with it's technical analysis, high performance design and a financial plan, in such a way to ease the follow up of the actions for Proalmex to accomplish its main goal in a short period of time.