Plan estratégico para el proyecto de inversión social-productivo de la parroquia Las Nieves, cantón Nabón, provincia del Azuay

Abstract

The present Strategic Plan has the object of defining the best actions that could be performed in order to look for creating opportunities that foster the social and economic development of “La Parroquia de las Nieves.” All of this could be possible through optimal use of resources of State. Moreover, there is the Parish Administration’s commitment to create real opportunities for good living. It is especially for all those vulnerable groups. We have outlined this work in four parts as detailed below: The first part is referred to the fundamental aspects of the implementation of the project area. That is to say, it describes the historical background of the Parish, its geographical location and topography, socio-cultural aspects and description institutional (“Junta Parroquial”). The second part details the conceptual aspects which is essential for the understanding and structuring of the Strategic Plan. The third part involves the practical application which refers to market research. Moreover, it has the analysis of the product, demand, supply, prices, distribution channels, administrative-organizational structure and external structure. Also, it is included the economic study plan. Finally, we present the conclusions and recommendations that have been developed during the preparation of this thesis.