Elaboración de un modelo de gestión de prácticas de responsabilidad social empresarial RSE, aplicada al área operativa de la Empresa Automotores Rocar

Abstract

This research has lead to a complete analysis of the company, especially the operational area, finding that there are economic, social and environmental losses, the problem is based and focused on the lack of suitable scrap recycling practices and parts enabling the company to use the CSR strategies to improve the environment, create economic benefits for the company and greater stability and professional development for employees.

With the development of a management model of corporate social responsibility practices applied to companies with more emphasis on the operational area, it may be more efficient and effective in the economic activity, generating benefits for the environment, society, company and the environment.

With this study it was determined several weaknesses that become a bottleneck for development activities gives, in this analysis the approach of 4 important strategies that will enable the company to achieve its objectives and to achieve sustainable growth was determined. This work was conducted through interviews, surveys in the market through surveys, use of literature and books online.