Modelo de negocios para la creación de una empresa de ecoturismo, en la ciudad de Cuenca, para el año 2019

Abstract

This business model will allow making dynamic the local, regional and national economical development, through ecotourism in Azuay Province, providing unique learning experiences, knowing the culture, its biodiversity and natural beauties which the Province has. The applied methodology is CANVAS; it describes the main guidelines of a company, being a tool that allows the correct decision-making through the creation of strategies, value proposals which allow taking advantage of the potential resources of tourism in the different communities of the Province. The analysis came from a study of the current situation of the touristic market, identifying the main elements involved in the touristic field, since it constitutes an important contribution to the development of the country. Furthermore, a sample of tourist was taken in order to do a field research through surveys, determining the project acceptance. Then, we proceed to the development of the business model in which nine points established in the CANVAS method are described. A Strategic Plan was designed and it allows making strategic guidelines for the success and sustainability of “Eco Azuay Tours”. Finally, a financial study was made and it determined the viability of the business model.