Modelo de negocios para la empresa Futura Ec Cía. Ltda. período 2023 – 2027

Abstract

This degree work focuses on the development of a CANVAS business model for the period 2023 - 2027 for the company Futura Ec Cía. Ltda., whose main activity is the provision of administrative management services and software for Savings and Credit Cooperatives in Ecuador, which are located in segments four, five and six according to the classification of the Superintendence of Popular and Solidarity Economy. The research focuses its foundations on the analysis of the current internal and external environment of the company, identifying its success factors, the current opportunities and the challenges existing in the business context today. It continues with the development of a strategic plan that covers short and long term objectives, areas for improvement with the necessary strategies to maintain sustainable growth and in turn presents the CANVAS in which the key aspects of the business model are made visible. Finally, a detailed analysis of the risks and the positive viability of the project is presented, thus ensuring a comprehensive and realistic approach, which allows decision making in a solid and stable framework.