Modelo de negocios para el servicio de televisión digital satelital de la Empresa Pública Municipal de Telecomunicaciones, Agua Potable, Alcantarillado y Saneamiento, ETAPA, periodo 2018-2020

Abstract

Nowadays, in a globalized world, television has become an important medium for both communication and the entertainment of people, with the passage of time; technology has had a major breakthrough, which has generated that products and/or services are oriented to fully satisfy the demands of customers.

The prime target of this certification work is to develop a business model for the satellite television service of the company ETAPA, which throughout the application of new strategies will generate a competitive advantage, establishing a differentiated value proposal with improvements in quality, in order to guarantee the persistence of the service.

For this purpose, in the first instance, a diagnosis of the current situation of the subscription television sector is performed, executing an analysis of offer and demand, complementing this analysis with market research that presents the results obtained from the different techniques applied.

Finally, the proposal of the business model is presented with its respective strategic action plan and especially the economic and financial analysis to determine its feasibility, as well as the impact and risk analysis of the model.