Propuesta de innovación de productos turísticos para la red de turismo comunitario Pakariñan en la comunidad: Carmen de Jadán

Abstract

The intervention project "Proposal for tourist products innovation for the community tourism network Pakariñan in the community: Carmen de Jadan" is of great importance for tourism activation since this community presents a great wealth of natural and cultural attractions. This project has been carried out in conjunction with the Pakariñan community tourism network, which articulates different communities focused on tourism, economic and social development through its products. For this study, a situational diagnosis of current offer of Jatari Warmi organization has been made through field visits and interviews with members. On the other hand, the profile of the potential Community tourist was identified through surveys carried out at different points of interest in the city of Cuenca and analysis studies of its demand. For the innovation proposal, two routes were proposed to help diversify activities related to agriculture and environmental care and thus generate an economic and social increase through an adequate administration of the organization In short, community tourism in Azuay is in a growth process in which training and motivation is indispensable to those who make up the different community organizations, since they are the main actors for the development of this tourism activity.