Plan de marketing para los alojamientos comunitarios pertenecientes a las comunidades de Sisid Anejo y Caguanapamba

Abstract

This intervention project is focused on the creation of a marketing plan aimed at community accommodation belonging to the communities of Sisid Anejo and Caguanapamba, which are located in the province of Cañar, these communities form part of the Pakariñan Community Tourism Network. This project contains information information about the Network, in addition to containing detailed information about the accommodations community members of the communities of Sisid Anejo and Caguanapamba and their intervention within the community accommodation framework; These communities are the central axis of the project. TO Throughout the project you will find information such as: a general analysis of the Network and about the communities that make it up, a study of the characteristics of the communities mentioned above, the characteristics of the accommodation in each community, an analysis situational and as a final part the development of different marketing strategies from an analysis and diagnosis in various aspects.