Propuesta de un modelo de gestión turística, para la parroquia Molleturo, cantón Cuenca, 2022

Abstract

The objective of this degree project is to develop a proposal for a tourism management model for the Molleturo parish, Cuenca canton. The theme raises a situational analysis in the territorial and tourist area of the parish, whose purpose was to establish parameters for tourism planning for the development of the territory, guided by the management and thus promoting the economy of the sector. The characteristic element of this proposal is the application of the management model based on the criteria of Ritchie and Crouch ( which support the tourist and economic competitiveness of the destination, based on providing quality experiences for both the visitor and the local population. Mainly a situational tourist diagnosis of the territory in the parish was executed where the environmental, social, cultural, economic and political areas of the parish were studied, following was an analysis of management of the current and potential tourism system of Molleturo, ending with the model of tourism management between the community an d the autonomous decentralized parish government based on the aforementioned authors, based on competitiveness for the long term destination. Keywords: management model, Molleturo parish, competitiveness, resource, destination