Plan de negocios para la creación de una empresa de licores macerados de manera artesanal con base en maracuyá y frutos rojos en la ciudad de Cuenca

Abstract

The intervention Project aims to develop a business plan to determine the feasibility for the creation of a Company dedicated to the production of homemade macerated liqueurs with a base in passion fruit and red fruits. For the realization of the project, we used qualitative methodology using research tachniques as the interview and concept test applied in different establishments and to professionals in different ares such as renown engineers, managers and publicists the city of Cuenca. Within the poject, strategies are set, internal and external process, national requeriments in order to determine its feasibility. The liqueurs production process is governed by INEN regulations 1837 and 1932 for the preparation of sweet liqueurs. The production process begins with the selection of products; afterwards, various pulps are estracted and cooked at 75 ºC for two minutes. Then they are macerated in containers for 21 days along with vodka. Once the time elapsed, they are filtered through and the traceability information is addwed to finally stor it a cool and dry place. The investment to be made is $12, 685,12 divided into several ítems. Finally, the financial analysis results in positive indicators, having a net present value of $ 10,039.17 and an internal return rate of 80.40%.