Ancestral: aplicación de gráfica precolombina de la cultura Cuasmal en Tipografía

Abstract

Typography is a powerful graphic medium that will serve to change the visual global influence that is detracting from the value and importance of our cultural products. Through this project we seek to rescue the pre-Columbian graph, apply it within the technical and conceptual considerations that must be taken into account for the construction of a typeface representing our native cultures of Ecuador. There is a high foreign influence present in the graphic creation products presented in each of the business models dedicated to satisfying the need for visual and corporate identity in the country, be it these agencies, studies and professionals dedicated to this service, relegating to the background the very rich cultural values that our ancestors inherited from us , are only found in sporadic projects by enthusiastic designers, who have the always difficult task of competing with the large visual industries that prioritize the commercial value of visual creations. "Ancestral" is a graphical system extracted from the most representative graphical constants of Cuasmal culture, applied in the design of a font. With we seek to revalue the ancestral visual legacies provided by our Pre-Columbian cultures.