Análisis de la sostenibilidad financiera de las ferias pertenecientes a la Red Agroecológica del Austro

Abstract

The purpose of this integrative project is to analyze the financial sustainability of the fairs that make up the Austro Agroecological Network, identifying the critical factors that affect their stability and permanence. These fairs are part of the research project of the University of Cuenca entitled “Community Agroecological Network: Integral Approach for the Design and Strengthening of Agroecological Fairs in Cuenca”, which seeks to strengthen these marketing spaces from a multidisciplinary perspective. The research evaluates the financial status of the fairs by calculating indicators adapted to their operational characteristics. Subsequently, the key factors affecting their economic sustainability are identified and analyzed. Based on these findings, strategies aimed at preserving and improving their financial viability are proposed. The research was developed using a mixed approach, combining qualitative and quantitative tools, with a participatory orientation that allowed direct involvement of the stakeholders. The financial status of the fairs was evaluated through the calculation of indicators adapted to their operational characteristics and the key factors affecting their sustainability were identified. Based on these findings, strategies aimed at preserving and improving their financial viability were proposed.