Propuesta de promoción turística para el zoológico Amaru de Cuenca

Abstract

The present project of intervention is proposed with the purpose of elaborating a proposal of tourist promotion for the Amaru zoo of Cuenca; because it is the only theme park in the city, committed to the care and protection of wildlife. This will be achieved by analyzing the current situation of the establishment and its environment, applying the tools of field visits, conducting surveys, analysis strengths, weakness, opportunities and treats. At present, the Amaru zoo does not have defined marketing strategies, for this reason it is necessary identify the target market to later propose the most appropriate advertising strategies based on its target, in order to increase the number of visits. The project also contemplates identifying the budget that the Amaru zoo must allocate annually to start the same.