Modelo de negocio para la producción y comercialización de polvo de cebolla de la asociación de trabajadores agrícolas Quivin Campanaurco de la provincia del Azuay del cantón Santa Isabel, 2019

Abstract

ABSTRACT The business model proposed for the union of agricultural workers Quivin Campanaurco will strengthen the economy of Santa Isabel Canton by taking advantage of local resources and generating value added to the production of onion, thus improving the quality of life of the business partners as well as products of the zone. This study starts by analyzing the current status of the Company and its impact in the economic área; plus, by means of the field study, the business opportunity in order to offer onion poder is found. Also, the business model was carried out by using the CANVAS methodology, which pursuits to create a valuable proposal, is used as a managing tool at formulating strategies, and supports decision making. Finally, with the economic, financial and risk analysis, the model viability is determined, and mitigation meausures are suggested in order to counteract the business inherent risks which might occur during value added generation, distribution channels, client managing and cost assignment for the sustainability of the Industria Condimentera del Azuay.