Tratamiento artístico de leyendas cuencanas para su tránsito del dominio de la oralidad a la cultura visual dominante

Abstract

Nowadays, immersion in the currents of Visual Culture resulting from prevailing globalization implies the exponential growth of the world of images and the technological devices used to create, view, and distribute them. This trend favors the abandonment of the world of books and reading, as well as oral storytelling, in favor of essentially visual communication and interaction. In light of this situation, we set out to contribute to the survival of legends by artistically illustrating a case from the El Vado neighborhood (Cuenca) to facilitate its transition from the domain of orality to the currently dominant domain of Visual Culture. Thus, in the series Legends of El Vado, we explore the portrait creation of characters from local legends using digital collage techniques as an artistic expression tool that enables the rescue of symbolic and iconographic elements from the specific visual heritage of the mentioned urban neighborhood. The works address the narrative plane derived from the handling of entirely oral versions, with scenes of quick association. This exercise provides procedural solutions regarding the use of this technique, while promoting self-recognition based on immediate oral tradition, and pride in local memory and culture