La responsabilidad social empresarial, análisis y planteamiento de un modelo en el sector G4773.12 de la ciudad de Cuenca. Caso de aplicación, Optica Sánchez Cia.Ltda. período 2014

Abstract

Business Social Responsibility (RSE) has become an element of strategic management to incorporate competitive advantages and operate in a sustainable manner in the market. For this reason, it is supposed to recognized and integrate the knowledge of business in the economic, social, labor, and environmental fields. The next research study focuses on encouraging and strengthening practices with new trends of management in dynamic scenarios. In order present a model of Business Social Responsibility (RSE) applied in Óptica Sánchez Cía. Ltda, this study will develop a strategic plan linked to the economic activity of the business. Also it incorporates a vision for the social and environmental areas in Cuenca City. Moreover, this study aims to determinate and analyze the state of maturity of companies G4773,12 thorough ETHOS indicators and ISO 26000 standards that the city of Cuenca maintains with respect to the different dimensions of Social Responsibilities. Finally, the activities that companies do will be determined. According to this research, it is better to give proposals to increase the development of Óptica Sánchez Cía. Ltda. in a feasible way in the field of study.