Análisis de la marca TripAdvisor y su modelo de negocio en el sector turístico

Abstract

ABSTRACT TRIPADVISOR It is the biggest website of travel in the world, where travelers can plan and book the perfect trip In addition, TripAdvisor offers advice for millions of travelers and a wide variety of travel options and planning features, to booking tools that seek in hundreds of web sites to find hotels at the best price. The sites with the mark TripAdvisor make up the largest community of travelers in the world, reaching the figure of 350 million unique visitors per month, and 320 million views and reviews more than 6.2 million on accommodations, restaurants and attractions. They are available in 48 markets throughout the world. Therefore, that TripAdvisor brand business model generates benefits both to the tourism businesses that are promoted on its website, as well as to travelers seeking to plan your trip based on the experiences and information available on the web portal. We'll discuss a TripAdvisor business in places of accommodation as a model: HOSTAL CASA LLORET who has since some time registered within the brand Tripadvisor has earned two recognitions; and San Antonio Hotel, a hotel that offers comfort to its guests and seeks to promote itself through the mark TripAdvisor.