Modelo de negocios para el hotel boutique “Los Balcones” periodo 2018 - 2020

Abstract

The objective of this qualification work is to develop a business model for “Los Balcones” (LB) Boutique Hotel for the period 2018 – 2020. This model will allow the company to increase its level of competitiveness, operational efficiency and above all stay ahead of the competition in the industry. “LB” is a hotel established in a patrimonial house of the XVIII century. This house was inhabited by recognized characters of Cuenca’s history such as Gaspar Sangurima. It is located in the historic center of Cuenca (Presidente Borrero and Gapar Sangurima, corner). The doors opened in 2012 to provide hosting, food, among others services. “LB” targets foreign adults and foreign seniors. We were analysis of the industry; historical review of Cuenca city, a study of internal and external factors of “LB”. These negative points were present due to the constant environment changes. Disregarding any negative factors, the hotel must stay competitive in the market. The main features of the Business model are based on continuous improvement, through the approach of a strategic plan, marketing plan and financial analysis. We identified the risks that potentially could be presented when executing the model with their respective mitigation measures. We also conducted an analysis of ratios with projected financial information that will guarantee the viability of the model. Finally, we conclude that the implementation of the model will allow “LB” to reach a higher level of competitiveness, expansion and sustainability in the market over time.