Análisis de rentabilidad del servicio móvil avanzado (SMA) del sector privado en el Ecuador durante el periodo 2015 – 2019. Propuesta de valor para incrementar la rentabilidad en este sector

Abstract

The main objective of this academic article is to analyze the profitability of the Advanced Mobile Service (SMA) of the private sector in Ecuador during the period 2015 - 2019 and, at the same time, identify the variables that affect its profitability, in addition, a proposal is proposed. proposal. of value that allows you to increase your profitability. The research is descriptive and longitudinal under an explanatory and inductive approach, additionally the financial analysis method was used to identify the financial situation of the sector and the statistical method through the step-by-step multiple linear regression model to determine the variables that affect its profitability. Among the results obtained, it can be mentioned: that the profitability of the SMA companies in the private sector is determined by three financial indicators that are the indebtedness of the asset, the impact of financial expenses and sales, and the profitability of the assets. With this finding, it follows that to increase profitability, measures should be aimed at increasing sales and assets equally and managing a low level of administrative and selling expenses. Finally, to respond to the objectives of the study, they are based on financial strategies in relation to the variables that significantly affect the profitability of the SMA of the private sector in Ecuador.