Colonos y descolonizados entre la globalización y el espacio público

Abstract

The objective of this degree work is to show, identify, recover and update the presence of the aesthetic and morphological elements of the artistic and artisanal production of the Narrío culture through representation in contemporary languages, specifically through illustration and digital means of creation. for the intervention of public and digital spaces, as a means of strengthening and culturalizing our identities to citizenship. In this present research project, a much-discussed topic at a social and cultural level was addressed, such as Street art, graffiti, and how the need to divulge certain aspects of various ancestral cultures that throughout history have been somehow forgotten is born. in our society. Identities that in our culture can still be rescued, give them a deserved space within our society and that allow us to empower ourselves with each one of them. Within this search, it was analyzed how poster design is important in the communication of social messages or any other type of situation, how this artistic expression from mass culture maintains the ability to deliver certain messages or fulfill its intentions with its public. extensively, leaving aside other regular dissemination models that do not generate the same impact. Using several supporting documentations that have been developed in countries and that are hosts in this artistic manifestation, collecting information through field investigations that allow us to feel through the reality of urban art, brief identities necessary to rescue for our society, specifically the objective is promote socially and culturally certain features of the Cerro Narrío culture that have been lost, using the poster as an alternative option for dissemination.