Proyecto de diseño de corresponsales solidarios para la cooperativa de ahorro y crédito CREA en la ciudad de Cuenca

Abstract

The purpose of this thesis is to analyse the feasibility of implementing solidarity correspondents for the CREA savings and credit cooperative in the city of Cuenca. Chapter one sets out the reasons why it is important to carry out this research. In chapter two, a compilation of secondary sources is carried out to gather the characteristics of the population of Cuenca in order to determine the opening of solidarity correspondents. In the third chapter, a survey was designed and implemented, using data mining techniques based on clustering to determine their opinion of the cooperative's services and their opinion of the solidarity correspondents. In the fourth chapter, the design of the operation of the solidarity correspondents was carried out, identifying the parameters that should be taken into consideration to implement the project, as well as the possible optimal location of the solidarity correspondents at the parish level according to the data obtained in chapter two. Finally, this research concludes that the implementation of solidarity correspondents by the cooperative is feasible. According to the results obtained through the survey and the clustering techniques, members have a favourable opinion of the financial services offered by the cooperative and there is an optimal perception of the incorporation of a new service such as solidarity correspondents.