La rentabilidad y el propósito de los emprendimientos sociales. Un análisis en el cantón Cuenca

Abstract

In recent years, studies focusing on social entrepreneurship have experienced a remarkable momentum. However, it is crucial to recognize that most of this research has focused on their conceptual and structural understanding, relegating the analysis of the link between social objectives and profitability to the background. In order to enrich advances in research, the present study aims to identify the relationship between two key variables: profitability and social purpose. It also seeks to highlight the influence of profitability as a supporting factor to achieve the most important objectives in social enterprises in the canton of Cuenca. For this purpose, a quantitative study was conducted involving representatives of social enterprises registered in the database of the Superintendence of Popular and Solidarity Economy (SEPS). In parallel, the analysis of results included descriptive-exploratory statistical analysis, Kendall's correlation test and Logit Model. From the results obtained, a significant positive relationship between profitability and purposes of social enterprises was evidenced. Likewise, the positive influence of profitability on the achievement of these purposes was highlighted, which underlines the importance of financial performance in this type of ventures.