Estudio de factibilidad para la implementación de un centro de interpretación ambiental en el Parque Eólico Minas de Huascachaca

Abstract

The Ecuadorian government with the opening of the first wind farm in the country has reached a milestone in sustainable energy development to the environment; on this frame every energy project generates interest in the population so that the existence of an interpretation center is indispensable for receiving visitors. The energy project “Minas de Huascachaca " will be the largest and the most emblematic of the country, generating curiosity in the local, regional and national levels; for this reason there should be a place to welcome people who visit the place ; with all the amenities for visitor satisfaction. This research for the reasons mentioned, its main objective is to study the feasibility of an interpretation center for the cited project which is open to the public and publicize the importance, construction, and energy production processes of electricity by wind turbines using in an educational and easy understandable way. For the fulfillment of the main objective,it proceeded to check the level of interest of the population in the four closest towns, being the chosen cities Cuenca, Girón, Santa Isabel and Pasaje, all this based on a sample of 200 people. The Market research applied to the population was focused on age range, education, marital status, preferences for media and transport, from these criteria, it developed marketing strategies, designing of informative material, determination of the attractiveness generated by the site and finally it found the feasibility of the realization of the interpretation center. The obtained result was that the project in situ will lead to great interest of the population for its relevance, and its implementation will be feasible, with the main element to take into account, the promotion and quality of service in terms of facilities and material.