Modelo de gestión para el Complejo Comercial Municipal de la Ciudad de Azogues

Abstract

The integration of the project includes the design of "Azogues's Municipal Mall Management Model" which aims to improve the different business brands by reshaping the physical location, adequate signage and implementing safety and hygiene protocols that tend to enhance the experience of merchants and visitors. The research involved data collection through surveys performed in the merchants who work in the market, employing descriptive and qualitative research methods; relevant information was obtained, which allowed us to analyze the current condition and identify the main problematics, correlating the reports available from primary sources when the market was built and other pertinent data provided by the Decentralized Autonomous Municipal Government of Azogues. In addition, we seek to enhance the infrastructure of the facility, in order to increase sales volume, intensify the appealing of the center placing it as the top market in the community of Azogues, proffering the population a comprehensive experience where they may shop around all things in a clean and safe area, endowed with crisp - good quality merchandise and affordable prices, focusing on continuous improvement, looking for spur the revisit of the customers and their satisfaction.