Iniciativa de emprendimiento social en los jóvenes estudiantes de las carreras de Administración de Empresas e Ingeniería Empresarial modalidad dual de la Facultad de Ciencias Económicas y Administrativas de la Universidad de Cuenca

Abstract

The present investigation arises from the lack of attention around Social Entrepreneurship in our context, which is important for the economic and social growth of the country, in addition to the benefits generated both individually and collectively, which transcends collective empowerment and social development, increasing a better way of life, creating job opportunities for families and localities in the context in which these types of social undertakings take place, thereby trying to reduce poverty, causing satisfaction with achievements and thereby encouraging others to follow this example, obtaining a cycle with which the country will generate positive results produced by its inhabitants. With this approach, it was proposed to determine the level of Social Entrepreneurial Initiative in the population of students of the Business Administration and Business Engineering careers (sixth, eighth and ninth cycles) period March / 2020 - August / 2020 of the University of Cuenca, to With this diagnosis, there are elements to influence the curricular planning of the careers under analysis so that students can get ahead without being dependent on a formed company. This analysis has a quantitative methodological approach taking into account six construct variables, such as: Social Entrepreneurial Perception, Orientation and Intent, Self-efficacy, Social Approval and Social Entrepreneur Ecosystem. The results show that students from both careers require a deeper training in social entrepreneurship, but those with the highest social entrepreneur profile for the first objective are Business Administration students, for the second objective no significant differences were found in the social entrepreneur profile of students from both careers by gender, for the last objective a slight difference was found where the Business Engineering career showed greater social entrepreneurial initiative.