Plan estratégico de posicionamiento en el mercado y plan operativo basado en el análisis de peligros y puntos críticos de control (HACCP) aplicado a Nori Restaurante

Abstract

The purpose of the following monograph is to make a opening and implementation plan of Nori Restaurant located in Cuenca-Ecuador. This plan has two sections: The first part is to develop a strategic analysis and secondly to apply each step that is required in the strategic choice, trying always to be clear on how to implement this plan with the purpose to improve a better management in the business administration. Between the realized plans in the formulated strategic frame, there is a marketing purpose that makes a good reception in the market of Cuenca. This purpose was based on the internal and external analysis of the Nori Restaurant´s gather data. Furthermore, develop and apply a food security prepared in accordance with the principles of the HACCP´s system. That allow us to control and avoid any kind of dangers that can be caused by a bad manage of food, which guarantee a total safety within the complete process of cooking a main dish like sushi, nigiri and sashimi, these plates with a Japanese origin cooked with raw food with main idea to keep the origins flavors and all the nutrients that fishes and meats have. The fundamental culinary proposal that Nori Restaurant pretended was to break with all the old stereotypes of the Asians restaurants in Cuenca city and to give to the citizens of Cuenca new styles and experiences culinary.