Análisis de los factores que inciden en la desvalorización del uso de la vestimenta Chachi 2002 a 2012, de la zona río Canandé, parroquia Malímpia, cantón Quinindé provincia de Esmeraldas

Abstract

This research, is part of the process of acculturation and inculturation in the dress of the Chachi nationality of the Rio Canandé area, these processes occurs because the chachi in big cities are accustomed to key life opportunities, offering another culture and facility for the acquisition of costume dress up the pressure from society and lifestyle, while the chachi, is very expensive and difficult to acquire. Is not retained their ancestral dress, it was a striped cushma, complemented with a pants and colorful ribbons; Nowadays men wear shirt and a little pantie set, while women wear a blanket wrapped as subject to the waist skirt with a belt, bare-chested with necklaces of beads. They are often paint the face, arms and legs with achiote and black paint, wear bracelets and necklaces. This research has given the opportunity to register the cultural elements of the dress of the nationality chachi in the Rio Canandé area, the elements, not the impairment affects typical costume, but more, well, it has been confirmed the lack of dissemination and strengthening of these cultural elements.