Propuesta de implementación de una audioguía turística mediante el uso de códigos QR, para el recorrido de los buses turísticos panorámicos de la ciudad de Cuenca; caso Cotratudossa

Abstract

This research work aims to analyze the feasibility of creating a tourist bilingual audio guide through the use of QR codes for the route used by the panoramic tourist buses of the city of Cuenca. The objective is to provide new alternatives for the tourism sector which has been handled in a traditional way, also after the reopening of the same globally, brings with it new trends in the use of technologies more in keeping with a time when covid-19 will continue to us. The script is proposed with narration in two languages, Spanish and English and for its access, the development of a digital platform is proposed that contains all the information of the tourist route and the QR codes for each one of the attractions that the panoramic bus runs through. In addition, it is worth mentioning that the access for the QR code will be used exclusive to the users of the panoramic buses, hoping that this work contribution as a model of new ideas of innovation in the tourist area from Cuenca. KEY WORDS: Tourist Route. Panoramic buses. Innovation. codes. QR. ICTs.