Impactos causados por las plataformas peer to peer sobre el turismo de la ciudad de Cuenca. Casos Airbnb y TripAdvisor

Abstract

The present study arises from the need to know what is happening at impact level around tourism intermediation platforms in the city of Cuenca, taking as case studies Airbnb and TripAdvisor. The method used has a mixed approach, considering that in the first instance, data are recorded from the web pages in question and then tourist businessmen are surveyed about their perception of this phenomenon; The qualitative phase is constituted by interviews generated to an offerer and applicant of an informal site. It is evident the incursion of these businesses predominantly at the level of accommodation, as far as perception entrepreneurs associate this phenomenon with unfair competition among other aspects. The interview shows that there are benefits for the parties (supply and demand). This phenomenon deserves studies in depth and rigor, being still premature to legislate around the subject.