Propuesta de Revenue Management para los hoteles Santa Lucía y Forum de la ciudad de Cuenca"

Abstract

At present, innovation together with technology are resources that generate great benefits to the service industry. However, nowadays there are still accommodation establishments that opt ​​for procedures without looking at new horizons that can positively influence your Business Growth. For this reason, this intervention project is based on the study bibliography of the theory of Revenue Management (RM) within the hotel sector, as an indispensable technique for the management of both internal and external processes. external to a lodging establishment. Similarly, they were taken into has a series of characteristics that hotels must meet for their correct application and in this way achieve the objective of executing a successful study. the RM is complex and takes into account different variables and indicators that aim to focus on the analysis of its four fundamental pillars: demand, supply, price and competence in a certain time, from the results the shortcomings and a new approach aimed at helping in the decision-making process is initiated. of decisions. In addition, the work proposes strategies to be implemented in hotels Santa Lucía and Forum with the aim of contributing to their development in the management of their income and services, for the creation of the strategies studies of field in order to collect both qualitative and quantitative data, so that it is possible to know and analyze the situation of the hotels. Similarly, through from the calculation of the RM ratios it was possible to measure the performance of the establishments and based on the results obtained suggest real and achievable strategies that are aimed at maximizing revenue. Keywords: Revenue Management, Hotels, Management, Strategies, Cuenca, Hotel Santa Lucia, Hotel Forum