Modelo de negocios para un emprendimiento de soluciones de software para pequeñas empresas del sector comercial de la ciudad de Cuenca, Ecuador

Abstract

The objective of this research was to design a business model for a software solutions venture aimed at small businesses in the commercial sector of Cuenca, Ecuador. To achieve this, a comprehensive analysis of the industry, market, potential customers, and the necessary conditions for establishing such ventures was conducted. The model was developed using the Canvas framework; with which a financial evaluation was subsequently carried out, which demonstrated its viability, obtaining a NPV of 51,288.44 dollars, a B/C ratio of 1.031 and an IRR of 62.31%. The levels of risk and sensitivity of the investment were examined, and it was finally established that the proposal is a significant contribution to the region in the sense that it will boost commercial activity by promoting digital transformation and its impact on the competitiveness of commercial companies, as well as boost employment and promote investment in the region.