Modelo de negocio para el Hotel Yanuncay periodo 2018-2020

Abstract

The Business model for Hotel Yanuncay period 2018-2020, proposes a set of strategies that will allow a physical and organizational development for the hotel, being this, a business that gives lodging service and its complements, at the same time to create a beneficial change for the hotelier sector of Cuenca. In the application of the model, a field and documentary research was required from the review of books, magazines, reports and manuals. Sampling techniques were used, such as: interviews and surveys to employees, clients and representatives of different entities to obtain the necessary information to know the problems that affect the hotel and those that can allow to achieve goals and objectives proposed. For the elaboration of the marketing and strategic plan an investigation was made about the demand and offer of the touristic sector in Cuenca, where the tastes, preferences, reasons for visit, necessities and the days of lodging were determined. It also describes the internal and external factors that provides a benefit or a negative factor for the hotel, this information was obtained by interviews and surveys, based on the analysis of the information, new strategies were design that will help to improve the procedures, management and the tools of publicity. Values, politics and procedures were established for them to be performed in the different areas of the hotel, with which we seek to create a beneficial change for shareholders, employees, customers and people close to the company.