Propuesta de un plan de gestión operativo para la Laguna de Chocar parroquia Luís Cordero Ecuador – Azogues, con enfoque turístico como medio de desarrollo local

Abstract

The Laguna de Chocar is a tourist resource that is located in the Luis Cordero parish of the Azogues canton, province of Cañar. Currently, this resource attracts visitors since the implementation of a pier by the public administration, however, it does not have adequate management due to the lack of tourist and territorial planning. In this context, the project proposes an "Operational Management Plan for the Laguna de Chocar with a tourist focus as a means of local development" and seeks to be a support, management and organization tool for the lagoon and the stakeholders that make it up. The plan was divided into three phases, the first phase was a diagnosis of the current situation of the tourism system through analysis of different matrices, interviews and participatory methodologies such as work tables and social cartography resulting in an inefficient tourism system. In the second phase, operational strategies were created to promote organization and tourism in the lagoon, these were created based on the problems mentioned by the communities and consist of objectives, activities, schedules and budgets. Finally, in the third phase a validation of the proposal was carried out by the stakeholders, this with the aim of having an active and democratic participation, validation sheets were created for the work tables. As a result, this plan is expected to improve the management and organization of the territory, sustainable local development and a more active participation of the communities involved. Keywords: Laguna de Chocar, tourism, local development, local participation, operational management plan