Propuesta de un Modelo de Gestión Administrativa para el Centro de Recreación y Deporte de la Universidad de Cuenca (CREDU).

Abstract

The Recreation and Sports Center of the University of Cuenca (CREDU) is an entity that seeks to promote and lead the practice of sports, promote physical activity, the use of free time, as well as contribute to improving the quality of life and the physical well-being of the university community and society in general. However, the entity intends to improve the efficiency and effectiveness of the CREDU processes, in order to increase the profit margin and optimize the development of personnel functions. Therefore, this research work aimed to develop a proposal for an administrative management model adjusted to the activity of the sports center. Through the approach of a hybrid model, which is based on the administrative management model by processes with a focus on the administrative model by functions, where the functions were clearly established according to the organizational structure. It was possible to conclude that the proposal would allow to improve the efficiency in the administrative and financial processes, which, in turn, contributes to the increase of the profit margin, optimization of the control of payments and collections, and increase of the capacity of the areas. sports to avoid losing customers. In addition, collaboration and communication between the different departments and areas of the center are encouraged, which contributes to a more integrated and effective management of sports and recreational activities, and fosters a culture of continuous improvement in the organization.