Diseño de un modelo de negocio de granja integral agroturística circular y sostenible para la finca “El Arcángel” ubicada en la zona sur de la Provincia de Manabí

Abstract

The study “Design of a Circular and Sustainable Integrated Agrotourism Farm Business Model for El Arcángel Farm, Located in the Southern Zone of Manabí Province” was based on a mixed-methods approach, combining qualitative and quantitative methodologies within a case study design. The research employed intentional non-probability sampling, including the farm's owner, local community producers, and individuals interested in experiential tourism, allowing for data triangulation through surveys, document review, and descriptive statistical analysis. From a qualitative perspective, interviews and direct observations were analyzed to understand the perceptions of stakeholders involved in agricultural production and experiential tourism. From a quantitative perspective, financial data, sustainability indicators, and productive performance were collected using the TAPE tool. The Design Thinking methodology integrated both quantitative and qualitative approaches to address complex problems, propose innovative solutions, and focus on human-centered design by combining measurable data with experiences, perceptions, and emotions. Based on these findings, a circular economy-based business model was designed using the ECOCANVAS tool, integrating strategies to optimize resources, reduce waste, and create added value. Economic viability was evaluated through cash flow analysis and financial indicators (IRR, NPV, and B/C ratio). Additionally, environmental and social strategies were proposed to ensure the farm's operations are sustainable, inclusive, and regenerative.