Plan de desarrollo turístico para la parroquia Molleturo del cantón Cuenca, provincia del Azuay 2019-2023

Abstract

The parish Molleturo was created on 08 September of the year 1852 and is the biggest parish in canton Cuenca representing 36% of its surface which represents an extension of 132,349.04 hectares, it is located in the western Andean rage. Its territory begins in the foothills of the Cajas National Park, specifically from the traffic control in Huagrahuma on the Cuenca-Molleturo Road km 34, until the exit on the coastal precinct of Tamarindo. It is surrounded by huge mountains, and this parish is characterized for having three climatic zones which gives rise to a wide range of agricultural products of different climates, ranging from products of the highland moor areas up to products from the coast. The parish Molleturo also has a great diversity of natural and cultural attractions susceptible to tourism development. However, due to the lack of a tourist development plan to provide guidelines and development strategies, it has not been harnessed in the right way. That is why this project seeks to diagnose the tourist potential of the parish, making an uprising of the tourism attractions, analysis of supply and demand as to establish a set of planned activities, programs and projects, which, if executed properly, will strengthen the tourism activity in the parish.