Plan de negocios para la apertura de una cafetería con línea de crepes, waffles y pancakes en la ciudad de Azogues

Abstract

In recent years the ddevelopment of food and beverage service economic activity in te city of Azogues has increased significantly; the economic profile of the city in relation to the service aérea is base don restaurants and mobile food services; however, acording to the analysis base don the observation technique it can be said that there few establishments in the city that provide an excepcional cafetería service. The restaurant industry as part of the tourist activity is beacoming more important; this is why, day after day, new premises dedicated to the service of food and beverages in our community arise; as a consequense, the competition has increased notably, provoking that a businessman of the line, has the need to adapt and train constantly before these manifested changes, which will contribute to the business success. Upon what was established previously, it has been decided to develop a business plan for the opening of a cafetería with a line of crepes, waffles and pancakes in the city of Azogues; due to the fact that in the existing cafeterías, their menú offer is limited to traditional Ecuadorian products such as wrapped foods (humitas, tamales, quimbolitos), products such as bolones, tigrillo, tortillas, among others, and not those presented in this process. Fundamentally, the prupose of this Project is to undertake an own business, which reflects the knowleadge acquired during university life, and will also serve as a reference for students, entrepreneurs and/ or empirical administrators, get the guidelines for the management, direction and positioning of the brand, which will lead to the success of their businesses, since being an entrepreneur is not easy, but it provides great personal satisfaction, for several aspects that are known.