Modelo de negocios para mejorar la rentabilidad y proceso de importación de la Empresa Veyor Cia Ltda periodo 2023-2027

Abstract

Currently, the importation and trade of clothing have been benefited by consumerism and globalization, which allows offering people a wide range of variety, quality, and styles. This leads to increased competitiveness for import companies. Given this expectation, we aim to initiate importing garments from other countries worldwide, not just from the United States, with the purpose of diversifying the products available in the market. From all the aforementioned, arises the idea of the present business model, which is methodologically qualitative, as it allows us to understand the requirements and needs of users, developing a proposal to improve profitability and import processes. Through conducted surveys, information was collected from current customers and suppliers, as well as from future beneficiary consumers. A study of both the financial and economic aspects of the company was conducted to understand its functionality. This business plan will provide us with a vision of how to improve profitability and the importation process based on external financing. Additionally, recommendations are provided to enhance the implementation of the plan.