Facultad de Ciencias Económicas y Administrativas Tesis Maestrías

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Browsing Facultad de Ciencias Económicas y Administrativas Tesis Maestrías by Subject "Administracion De Empresas"

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    La devolución del IVA a las personas con discapacidad en el Cantón Azogues durante el año 2015 y su efecto sobre el nivel de consumo
    (2017) Valencia Palomeque, Rosa Gabriela; Mendieta Muñoz, Luis Rodrigo
    The present research develops an analysis on the process of refunding Value Added Tax) to people with disabilities in the city of Azogues during the period 2015 - 2016, in order to measure its impact on consumption. For this purpose, a survey was carried out based on a proportional stratified sampling design. After the application of surveys and the legal and theoretical arguments it was found that the proportion of this tax return in relation to its collection is very small, and that a high percentage of people with disabilities due to lack of information do not request this benefit. Those who have done so redistributed it in consumption, whose priority was health, food, housing and education.
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    Posicionamiento de la Marca LUA en la industria textil de la ciudad de Cuenca a través de la tres C´s del marketing estratégico, año 2016
    (2016) Merchán Cabrera, Diana Soledad; Ortega Vásquez, Xavier Esteban
    The positioning of the LUA brand in the textile market of the city of Cuenca will be carried out through the proposal of a proposal that contains the design of strategies to achieve the positioning of the brand that are directed mainly to the determination of a name, Logo, slogan, Isotipo and chromatic of the mark; Advertising strategies, which correspond to the establishment of a media plan; Strategies of value, which is based mainly on the design of sketches made by a designer with prototypes at the forefront of fashion and which, in turn, allow to establish costs of products following a productive process that guarantees the quality of them. Promotional strategies aimed at publicizing the brand and our products through social networks such as Facebook, Twitter and Instagram, as well as, written press and distribution of flyers in the city center with the aim of positioning ourselves in the minds of our Consumers, as well as product strategies where a new line of sexy women's pajamas will be launched. Finally the elaboration of a Budget that allows to determine the costs of putting in motion the proposal raised.
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    Propuesta de un plan de gestión de recursos humanos basado en competencias para la planta de fuerza Cartopel
    (2009) Sucuzhañay Calle, Janneth Esperanza; Vanegas Cabrera, Vladimir