Ciencias de la Comunicación Social

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Browsing Ciencias de la Comunicación Social by Subject "Acción comunicativa"

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    Análisis de la integración del enfoque de género e interculturalidad en los contenidos de dos medios digitales: GK y La Barra Espaciadora
    (Universidad de Cuenca, 2021-07-14) Alvarado Correa, Paula Gabriela; Torres Arévalo, Myriam Nicole; Samaniego Dumas, Diego Oswaldo
    This research directed all its efforts to showcase how the “interculturality” and “gender approach” categories are twinned. The objective was “analyze how the gender and the interculturality approach is integrated into the contents of the alternative digital media GK and La Barra Espaciadora”. Through a theoretical journey, the main concepts were introduced and discussed in Chapters I and II. The content analysis methodology allowed the production of five matrices described in Chapter III. Through theoretical sampling, twelve notes from 2019 were select, six for each media, were those matrices were applied. Subsequently, the systematisation charts and data sequences were used to process the information. The results showed that La Barra Espaciadora and GK make alternative communication, as their editorial line and contents constitute a response to a vertical communication. Interculturality and the gender approach converge in their human rights stance, which leads them to discuss issues that raises out how the same problems affect people differently because of their sex, ethnic group, etharium, sexual orientation, gender identity or disability
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    Diagnóstico de la comunicación interna en el Cuerpo de Bomberos del cantón Morona y propuesta de acción para optimizarla
    (Universidad de Cuenca, 2021-04-23) Delgado Chacón, Zayre Cecibel; Zavala Sánchez, Fabiola Maytee
    This research entitled "Diagnosis of internal communication in the Morona canton fire department and action proposal to optimize it" contains four chapters. The first chapter deals with the theoretical framework of communication, the second chapter deals with the institutional framework of the Morona Canton fire department, the third chapter narrates the methodology used in the research, this being a quantitative qualitative method and the last chapter describes the proposal of communication for the fire department of the Morona canton. With the diagnosis of internal communication in the Morona Canton Fire Department, a communication action plan is proposed, being an operational internal communication, the internal communication policies are obsolete, the institutional identity manual is not very useful and is unknown to more than be out of date today. The communication processes that are in force within the institution do not have a procedures manual and the managers do not recognize the efforts of the collaborators and listen to what the internal public has to say. Through surveys and interviews, the working conditions in the Morona Canton Fire Department are not so excellent, so most of the personnel do not have a fixed appointment, do not have a fixed salary and the salary they receive is not fair, their work is more than 8 hours without receiving overtime pay, in addition to being very risky the work performed. A design of the internal strategic communication proposal is presented to be implemented in the institution, the objective of which is to implement internal communication strategies that improve the corporate culture, the work environment and the communication process of the Morona Canton Fire Department