Browsing by Author "Zambrano Moreno, Daniela Tamara"

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Posibilidades turísticas, una mirada desde distintas percepciones: Caso Cementerio Patrimonial de Cuenca-Ecuador
(Universidad de Cuenca, 2025-09-29) Zambrano Moreno, Daniela Tamara; Farfán Pacheco, Lourdes Karina
This paper explores the perceptions of different actors about the possibility of implementing tourism in the Cuenca Heritage Cemetery (CPC). The research is justified by the emergence of tourist currents that recognize cemeteries as spaces that allow the approach to funerary heritage and historical memory, through their symbolic, material and cultural elements. In view of this, the question arises as to whether this possibility is viable in the case of the CPC, considering that each space must be managed according to its own context. A qualitative methodological approach was used, with an exploratory-descriptive and cross-sectional scope. To explore the tourism possibilities of the CPC, a bibliographic review, mapping of actors, semi-structured interviews with key actors and a survey applied to the participants of a pilot tour were used to validate the proposal. The qualitative analysis was carried out using the Atlas.ti program (version 25), using Sankey graphs, networks and word clouds. The conclusions support the hypothesis that tourism practice in this property can generate benefits – cultural, social, educational and even economic – as long as its management is respectful of the environment. There is evidence of widespread acceptance of its development, as it is considered a tool for heritage revaluation, historical remembrance, reflection on death, tourism diversification and local strengthening. However, this opening is subject to conditions such as respect for its symbolic nature, adequate protocols, an informative approach and a local benefit that preserves its tangible and intangible elements.