Browsing by Author "Yaguana Toledo, Marco Eduardo"

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    Análisis de las TIC en el sector hotelero en la ciudad de Cuenca-Ecuador y su influencia en la rentabilidad durante el periodo 2020-2023
    (Universidad de Cuenca, 2025-02-11) Yaguana Toledo, Marco Eduardo; Tuba Zhigui, Leonardo Vinicio; Armijos Cordero, Johanna Catalina
    Information and Communication Technologies (ICT) have revolutionized the hotel sector, transforming the way businesses operate and interact with their customers, allowing hotels to offer more efficient and personalized services. In this context, they have become a key element for success and sustainability, leading to the objective of the research, in order to determine the relationship between the implementation of information and communication technologies (ICT) and the key financial and operational indicators that allow evaluating the profitability of the hotel sector in the city of Cuenca, Ecuador, during the period 2020-2023. To do so, a methodology based on a mixed approach was considered, analyzing 34 hotels registered with the Superintendency of Companies and conducting surveys and interviews with staff. Likewise, a financial analysis and hotel sector indicators were carried out, whose data were obtained using the correlational method (Pearson) through a measurement between the use of ICT and profitability indicators. Concluding with the confirmation of the hypothesis that there is a positive and significant correlation between the implementation of ICT and financial and operational indicators in the hotel sector of the city of Cuenca during the period 2020-2023. The analysis showed that hotels that have adopted ICT have not only managed to optimize their operations, but have also experienced a notable increase in their income and efficiency.