Browsing by Author "Willchez Montesdeoca, Waldo Mauricio"

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Análisis, desarrollo y propuesta de modelos de negocio especializados en la provisión del servicio de Internet en el austro del país
(Universidad de Cuenca, 2022-12-09) Farfán Rea, Esteban Adríán; Willchez Montesdeoca, Waldo Mauricio
Currently, in a globalized and competitive market in any line of business, it is imperative that organizations study, develop and implement sustainable business models that can be molded to the current environment and allow them to be sufficiently competitive in the face of unexpected changes. The present work takes into consideration that one of the largest sectors that have had a growth boom is that of telecommunications, specifically the Internet service, whose need for the service has been leveraged that, after the pandemic experienced, many of the activities daily have become digital or virtual. That is why, it begins by developing a review of the economic situation of the country and the impact of what happened is analyzed, in various aspects that move the economy, such as education, work, industry, etc. In addition, the reality of internet provider companies in the southern part of the country is studied. Next, concepts of fiber optic technology are reviewed, and the necessary knowledge in the construction of a GPON network is deepened. After that, a methodology is proposed to develop the business model, which allows integrating all the internal and external perspective of a telecommunications organization, in charge of providing the fiber optic internet service. Finally, after the analysis of the financial summary and its results, it will be possible to determine if the project of an internet provider franchise company in the south of the country is sustainable over time
Modelo de operación tecnológica para el gestor transaccional inclusivo de la Cooperativa Ahorro y Crédito Jardín Azuayo
(Universidad de Cuenca, 2024-07-16) Barreto Carrión, Luis Fabricio; Willchez Montesdeoca, Waldo Mauricio
The tool through which the Jardín Azuayo Savings and Credit Cooperative seeks to improve the living conditions of the communities, are the services it offers and particularly the orientation that the Inclusive Transactional Manager – GTI, It will provide the opportunity to bring services closer to communities and sectors not yet served. Optimizing the operation of its services in a relevant issue for institutions and predominantly in the financial sector, therefore the objective of this work is to propose a model that optimizes the operation of the GTI and that can be applicable to all institutional services. This descriptive study is based on a bibliographic analysis of research works, publications of the main management methodologies, the general analysis of Jardín Azuayo, its organization and the processes used. Suitability, relevance, process orientation, methodological support, flexibility, control, general scope, implementation costs; were the parameters used to choose the proposed methodology. From this analysis, the methodology is proposed that updates the version that is currently being used, which increases the probability of acceptance of the proposed model and achieving the optimization that it implies.
Plan estratégico aplicando el modelo de las 3C’s como guía competitiva para la transformación digital basada en cloud computing de las MIPYMES de la ciudad de Azogues
(Universidad de Cuenca, 2022-01-13) Cáceres Ortega, Cristian Paulino; Willchez Montesdeoca, Waldo Mauricio
Introduction: MiPymes in the city of Azogues have become the greatest generators of employment and productivity thanks to the entrepreneurship of many people who with a small investment. They seek to generate economic resources for their families. However, not all of them perform a marketing process that allows them to improve their productivity. Objective: to develop a strategic plan applying Kenichi Ohmae's 3C's model, which is a marketing strategy focused on the Corporation, Competition and Customers. In this plan, each strategy will have Cloud Computing as a base of operation and will serve as a competitive guide for the digital transformation of companies. Method: experimental research with a cross-sectional design and quantitative approach, through the application of a survey to MSMEs. Results: The results of the surveys show that there is little knowledge about Cloud Computing among these companies. Moreover, they do not have a good marketing plan, so it is important to implement a strategic plan to improve their productivity. Based on the data obtained in this research, a web platform with Cloud Computing characteristics adjusted to the reality of these companies was developed. Conclusions: the implementation of the 3 C's model and Cloud Computing provides the opportunity to improve the commercial activities of MSMEs in the city of Azogues, the effectiveness increases if there is external support from professionals in the area that define what each company needs