Browsing by Author "Villafuerte Pucha, Maria Elena"

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Análisis del sistema turístico de tres ciudades patrimoniales de américa: Cuenca, Cusco y Puebla
(2020) Serrano López, Ana Lucía; Farfan Cardoso, Maria Elvira; Rodas Pesantez, Joselyne Estefania; Villafuerte Pucha, Maria Elena
The Organization of the United Nations for Education, Science and Culture, UNESCO, is an organization that since 1978 has created the list of the heritage of humanity, within it, there are several historical centers that stand out for its buildings, with unique architectural and artistic styles; this research is based on this list and it seeks to analyze the tourist system of three cities declared as cultural heritage of humanity that belong to the American continent, those cities are: Cuenca-Ecuador, Cusco-Peru and Puebla-Mexico. For this analysis, a benchmarking of the cities under study has been chosen. In the first instance, as part of the research gaps, the number of tourists that arrived in the cities in 2016 has been taken into consideration to use them as a starting point for a comparative study of the components of their tourism system (supply, tourist product, infrastructure, tourist facility) and realize why being cities with similar peers have not developed in the same way within the tourist field.
Estudio comparativo de servicios y tarifas de los establecimientos de alojamiento regulado y no regulado. Caso: Cuenca-Ecuador
(Casa Editora del Polo, 2019) Villafuerte Pucha, Maria Elena; Freire Chaglla, Segundo Amador; Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador
This study aims to respond to the situation of regulated and non-regulated establishments, based on the relationship between the services and the fees charged to guests during their stay. The objective of this research is to perform a comparative analysis of services and rates between regulated and non-regulated establishments through groupings, establishing competition factors in the accommodation system. To achieve this study, a comparative-descriptive scope with a quantitative approach based on a sample analysis is proposed, establishing groupings. It was determined that in regulated accommodation establishments there are situations where services and rates could be established according to the classification and category, this being the differentiation factor. While in the accommodation establishments do not present categories but housing modalities and like rates that in certain cases have variations. It is reported that the situation of regulated accommodation establishments versus non regulated ones is competitive in the fares and services factor, although these two accommodation systems are differentiated by the legality condition.
Modeling of tourist profiles with decision trees in a world heritage city: the case of Cuenca (Ecuador)
(2019) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Espinoza Figueroa, Freddy Edgar; Andrade Tenesaca, Dolores Susana; Villafuerte Pucha, Maria Elena
This research project proposes the formulation of profiles composed of foreign and national tourists in a world heritage city as a contribution to the strategies of the Association of Accommodation Establishments in the city of Cuenca. A total of 1,293 surveys, gathered during holidays between 2015 and 2016, underwent a statistical analysis of decision trees and statistical regression using seven variables. In addition, by means of CART and Random Forest technical comparisons, the models and predictive variables were prioritized for marketing strategies and planning. Two tourist profiles were described, the backpacker type and the cultural type, with an error of 1%, where the variables of visitor age, daily average accommodation expense, and type of employment at the origin predicted the accommodation selection upon arrival at the tourist destination in a better way.
Propuesta de análisis comparativo de servicios, promoción y tarifas entre establecimientos regulados y no regulados (Airbnb), para establecer los factores de competencia en el sistema de alojamiento. Caso: Cuenca – Ecuador
(2018) Garzón Villalta, María Isabel; Villafuerte Pucha, Maria Elena; Serrano López, Ana Lucía
The research focuses on the situation of the accommodation sector in the city of Cuenca, proposing an analysis of three variables: services, promotion and rates for regulated and unregulated accommodation establishments. The services, an inventory was made according to the classification and category of the regulated establishment to establish comparisons between the advantages and disadvantages with the non-regulated establishments. The promotion recognized diffusion channels: social networks and channels of traditional use, which were analyzed through a comparative table which allowed to recognize the market position of the two hosting systems. The rates were analyzed to detect which factor defines them in the regulated establishments according to their classification and category, as well as in the non-regulated ones. As a general objective, it was proposed to develop a comparative analysis of services, promotion and tariffs between regulated and non-regulated establishments (Airbnb), in order to establish the competition factors in the accommodation system. Cuenca Case - Ecuador. This study has a comparative - descriptive scope with a quantitative approach based on a sample analysis and a comparison with secondary sources; The establishments were analyzed according to a geographical delimitation.