Browsing by Author "Vele Caymayo, Erika Lorena"

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    Plan de negocio para el emprendimiento mEBAC, basado en la elaboración de cosméticos naturales
    (Universidad de Cuenca. Facultad de Ciencias Agropecuarias, 2026-02-18) Vele Caymayo, Erika Lorena; Zhingri Hurtado, Andrea Carolina; Guzmán Espinoza, Clelia Kathrine
    The growth of the natural cosmetics market responds to increasing awareness of personal care and environmental sustainability, generating opportunities for ventures based on the use of local natural resources. In this context, this study develops a business plan for the mEBAC venture, dedicated to the production and commercialization of natural cosmetics based on Rosmarinus officinalis in the city of Cuenca. The study integrates market, technical, and financial analyses. The market research, supported by the application of 397 surveys, revealed a high acceptance of natural products, highlighting rosemary shampoo, soap, conditioner, and hair tonic as the products with the highest purchase intention, as well as a willingness to pay consistent with competitive prices in the local market. The technical study defined production processes under Good Manufacturing Practices guidelines, determining infrastructure, machinery, raw material, and human resource requirements. The financial analysis projected favorable annual revenues and a positive cash flow, supported by profitability indicators that demonstrate the economic feasibility of the venture. The results confirm that mEBAC has positioning potential in the local market, contributing to economic development and promoting sustainable production practices based on the valorization of natural raw materials.